What is the purpose of embedded and additional function APIs?

The purpose of embedded and additional function APIs is to provide supplementary services like fraud prevention controls. These APIs play a crucial role in enhancing the capabilities of payment systems beyond the basic transactional functions. By integrating such APIs, organizations can implement various layers of security and risk management measures that help to safeguard payment transactions against potential fraud. This is particularly important in fostering trust and reliability in digital payment processes, as they help identify, prevent, and respond to fraudulent activities effectively, ensuring a secure environment for both businesses and consumers.

While collecting customer feedback, establishing customer loyalty programs, and conducting market research are important aspects of business strategies, they do not directly pertain to the primary functions of embedded and additional function APIs in the payment ecosystem. These APIs are specifically designed to optimize and secure payment processes, making the focus on fraud prevention controls the most relevant context for this question.